Market Intelligence
Artixio enables data driven executive decisions across C-Level, marketing, R&D, clinical, regulatory and commercial department right from product development, product launch and post marketing support. Our team has decades of experience and insights to global markets in planning and commercializing pharmaceutical, med-tech, cosmetic and nutrition products.
Market Intelligence
Our comprehensive market intelligence approach covers all key areas of life-sciences products to enable critical commercial decisions for,
Develop key product differentiators and product development plan
Competitor analysis (business, Intellectual Property, clinical, product claims/ benefits etc) and developing counter competitive strategies
Market landscape analysis to
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Quantify market opportunity and market size
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Identify key sales and distribution channels (pharmacy and retail sales, hospital sales, salons/spas, online ecommerce and others)
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Develop country specific product launch strategy - product portfolio selection, pricing, sales/ distribution channels, marketing messages, marketing collateral: requirements, regional Key Opinion Leaders, consortiums and events
Assess target market and key market positioning
Develop key marketing strategy and marketing messages
Pricing benchmarking for product positioning and value proposition
Disease Area Strategy based on therapeutic area landscape analysis, therapeutic modalities and cost of treatment
Clinical Intelligence to assess competitors' product development and clinical strategy to develop a differentiated clinical development roadmap
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